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The Apple Jack was created in New York by Hugo Ensslin. He was the author of the last major cocktail book, Recipes For Mixed Drinks, written before prohibition hit. His book offers an excellent glimpse into bartending at its most mature form in the United States before prohibition.
The Hotel Wallick History.
Built in the 1880s as the “Hotel Cadillac” it was eventually sold to the Wallick brothers in 1905. Located on 43rd and Broadway (Times Square), the Hotel Cadillac branded itself as an exciting place for food, drinks, and entertainment. In 1913 the Wallick Brothers changed the name to “Hotel Wallick”, and relaunched the hotel where It became famous for its burlesque and cabaret shows. Unlike other New York hotels with famous bartenders that tended to appeal to older wealthy guest, the Hotel Wallick was a young businessman’s party hotel. It was during this period that many of Hugo’s famous cocktails such as the aviation, honeymoon, and paradise cocktail were invented. In 1919 (beginnings of prohibition) the hotel sold knowing its drunken party business was over and was renamed “The Cadillac” by its new owners. In 1933 prohibition was repealed but the country was already dealing with the Great Depression. While the hotel had managed to survive prohibition it was unable to weather the depression and closed its doors in 1939. The building was demolished in 1940.
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