This drink was invented in the 1940s to market children’s juice to adults. Ocean Spray Cranberry Juice was founded in the 1930s and successfully marketed its’ drink to children, but it was not popular with adults. What better way to sell to adults than to add booze because aside from getting a UTI, not many adults drink cranberry juice.
The drink was called the Red Devil until the 1960s, when the name changed to Cape Cod. The cranberry growers in Cape Cod had considerable pull within the company because most of the cranberry crops for Ocean Spray came from Cape Cod, Massachusetts. The growers successfully forced Ocean Spray to change the name Red Devil to Cape Cod officially. Nowadays, everyone just calls this a Vodka-Cran, but I think the official name is prettier.
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