History Of The Jägerbomb
The Jägerbomb is a caffeinated alcoholic cocktail. Think of it as the precursor to drinks like Four Locos or Sparks. Red Bull was invented in 1987 in Austria and marketed as a premium energy sold at ski resorts. Before Red Bull, energy drinks were mainly seen as a working men’s drinks and were popular among tradesmen and truckers. They still are today. However, Red Bull marketed their product differently and exclusively distributed with European ski resorts. This gave Red Bull an image of exclusivity and luxury. In 1996, Red Bull was first imported into the United States. It was marketed to ski resorts and sporting events, handed out for free on University campuses, and sold in stores. I remember the very attractive Red Bull girls driving up on campus in their Red Bull Mini Cooper, handing out free drinks. It didn’t take long for Red Bull to get mixed with alcohol.
Funny enough, the Jägerbomb was the first drink I ever had at a bar after turning 21. I forget the bar’s name, but I can still see it in my head. My sisters took me out, and I had no idea what anything on the menu was, so I asked for a Guinness because it was the only thing I recognized. My oldest sister stopped me and said, “No, make it something fun. Let’s start this night right.” She ordered me a Jägerbomb, and I remember liking it. I still like it. It’s a pointless, dumb story, but this was my first cocktail at a bar.